Welch’s
Paired Best with Childhood
AD: Me CW: Cate Salony
Insight: Childhood is simple, but we don’t fully understand that until we grow up. Science fairs and scraped knees are a cakewalk compared to taxes and constant back pains.
Idea: Let’s celebrate the simple parts of childhood while our kids still have it good. One day, they’ll be reminiscing just like us.
2021 Silver Austin ADDY Winner, Magazine Advertising
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Digital Time Capsule
Welch’s will host a digital time capsule where kids can write virtual letters to their future selves and submit photos. Parents can choose what date they’d receive the capsule back.
Personalized Bottles
For celebrating youth’s big (or small) moments, Welch’s will offer a personalized sparkling juice bottles to surprise celebrate your child.