Rainforest Cafe
No Rainforest, No Cafe
AD: Me CW: PK Gifford
Insight: If deforestation continues at today’s rate, the world’s rainforests will be completely gone by the year 2100.
Idea: How can there be a rainforest-themed cafe without any rainforests? Rainforest Cafe is announcing its eventual closing in the year 2100. Unless a change is made, Rainforest Cafe will go extinct along with its namesake.
2022 Silver Austin ADDY Winner, Guerilla Marketing Stunt
Deforestation Stunt
Rainforest Cafe will temporarily replace its iconic flora and fauna with the aftermath of deforestation: tree stumps and animal extinction. All of the rainforest’s quintessential sounds, such as thunderstorms and animal calls, will be silenced.
In-Store Prints
True to any out-of-business sale, Rainforest Cafe will have liquidation signs and banners throughout the cafe and gift shop.
TV Spot
“For Sale” signs and price tags will be placed on animatronics.
Website Clearance Page
View it live HERE!
Rainforest Cafe’s website will include a clearance page that puts all their inventory available for reservation, and eventual purchase in 2100.
Rainforest Alliance Partnership
Rainforest Cafe has historically done little to advocate for rainforests, so they will partner with the Rainforest Alliance to play its part in conservation.
The Cafe will use Alliance-certified products in their dishes and sell fair trade goods made by people in forest communities in their gift shops.
Dine & Sponsor
Each table will sponsor an endangered rainforest animal. Upon sitting down, guests will receive a geo-tracker specific to their table’s animal.
A portion of the proceeds from every bill will go to conservation efforts for the specific animal.