Trader Joe’s
No Snobbery
AD: Me CW: Cate Salony
Insight: The rise of luxury grocers has created a snobby foodie culture of gatekeeping vegans and haughty health nuts alike.
Idea: Trader Joe’s is a safe space where you can buy your kale non-organic and your plantain chips extra salty without judgement.
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Ask Joe App
Wanting to try new foods doesn’t make you a poser, it makes you an enthusiast. The Ask Joe app helps customers feel more empowered while grocery shopping by casually talking them through products they’re interested in.
Customers can scan an item they’re curious about, prompting a dialogue that breaks down the product in layman’s terms, the way your non-judgemental, well-palated friend would.
